📍 Event Details & Booth Location
Dates: August 7th – August 16th, 2026
Location: J&P Cycles — 1650 Lazelle Street, Sturgis, SD 57785
Rally Perks: Free On-Site Installs (Headlights, Turn Signals, Detachables)
We’re All-In on Sturgis 2026
The road to the 86th Annual Sturgis Motorcycle Rally is open, and HOGWORKZ is bringing the entire setup to Lazelle Street.
Free On-Site Installs: Upgrade Right at the Booth
Why order online and wait to install your lighting back home in the garage? Pick out your gear at our booth, hand over the keys, and let our tech team do the install on the spot—completely free of charge.
- Services Included: Free professional installation on all HOGWORKZ LED Headlights, Pass Lamps, Turn Signals, and Detachable Accessories.
- How It Works: Swing by the booth, select your setup, and lock in your install slot.
- Note: Installs are strictly first-come, first-served, so make J&P Cycles your first stop when you hit Lazelle Street.
Featured Gear On Display
Don't just look at product pages. Get hands-on with our top-tier lighting and mounting hardware, check out the output in person, and see how it looks mounted before you buy.
Meet the HOGWORKZ Install Crew
Alex
R&D Department Lead
Aerospace and automotive engineering background with a lifelong passion for wrenching on street bikes and Harleys. Alex designs and tests our components in-house using precise CAD modeling to ensure perfect fitment and maximum performance on the road.
AJ
Lead Motorcycle Technician
25-year Motocross racer, MMI Phoenix graduate, and former Stellantis vehicle testing simulation specialist. AJ brings over a decade of deep professional wrenching and diagnostic experience straight to the Sturgis booth to get your bike wired up right.
We’re bringing the complete setup to South Dakota this year. When you feel that rumble on Lazelle Street, pull into J&P Cycles, claim your free install, and hang out with the team.
Fire up those engines, ride safe, and we’ll see you in the Black Hills!
